Abroad retail is massive. That way she wont have to compromise. We do interiors entirely on our own. Honey, India need not copy you. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. She also loves spending time with her husband, we are one team, once a week we have date night.. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Everyone has old and immunity compromised family members. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. I felt like quitting at that moment. "I flew into Karachi on Sunday from London. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Thoroughly enjoyed reading this interview. Join Facebook to connect with Sana Hashwani and others you may know. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Her strength and support is the reason behind the success of each and everyone in my family. But along with their sense of evolution, its also their attitude that has dictated their success. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. We have entered the next level with prt and are investing in the product and the brand. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. Binas Miracle Moment was the first time she saw her name on a billboard. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. "If you want to grow, no. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. These are incredible achievements, and as mentors to the industry we need to focus on them. Elite people with excellent financial resources making products for elite. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. We were just numb; we were just doing what we were doing. Today India looks at our industry; their prt market is not as organised as ours. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Failure has come many times. We really dont. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. She strongly believes that whatever happens, happens for a reason. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. It was especially important for her considering both her areas of work are very different from each other. She did not have a plan B for her career and the only option she had was to switch to commerce. Mehrs mother is her best friend. Its cheaper than lawn, so we will hit another dynamic in the population. Your time is not necessarily your own and having the support of your family is imperative. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Previous Post Ali Xeeshan What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Being a mother is hard work. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. With experience, they have learnt how to deal with people, customers, and compensations. We have a full return policy, which is something new in Pakistan. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. @F. Shah I guess they design for the niche, not for general public. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. Sana has been blessed with incredible support from her family, friends, and husband. Women unnecessarily make themselves go through the guilt of not doing enough. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. The little time I spend with them is quality time when we really bond. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. But we know we have to be resilient and go for it. ", "Plus, we encourage young designers," Sana adds on. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. I remember I worked from day 1. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Especially for girls in this misogynistic society. Correct me if I am wrong. The clothes are beautiful. Sana has 1 job listed on their profile. LIMITED. So the price is a key point.". She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Instead, she took up hourly based teaching assignments and started teaching CA students. Wow, never heard that one before. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. March 23, 2020 March 23, . I was still in the last year of training and right after 10 days of my delivery I had to be back at work. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. Her weekends were taken up by jewelry and allocating enough time to it was challenging. Despite all her achievements, Shagufta is no stranger to self-doubt. Salina has also launched Salina Cosmetics which is an all organic beauty product range. However, she is quick in dealing with them. Every woman should have the ability to support herself if she chooses to. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Her magazine is something that has shaped her life. Both of the hotels were converted into Marriott brand in 1990s. Due to her versatile nature she is well known among her fans across the country. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Your focus changes once you become a mother. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . What is the use of it? They see we are committed to the brand; that we are moving forward, investing and building the brand. They wont. In fact every day there are moments of weakness. "Were not arrogant," Safinaz echoes the thought. And be the first to get updates on discounts, contests, products & promotions! While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Mohsin (Ali Tawasuli) is the person who passes stuff for us. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 There are times when you will have to choose between motherhood and work. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. We started retail, not knowing a thing about it. When the mother works, it reflects in the mindset of her children.. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Sana Hashwani. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. And it didnt stop there. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. You derive happiness from knowing you are independent. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. I design lawn entirely on my own. Now, the only important thing for girls is not just looking good and getting married. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Sana Safinaz is part of SSFR (PVT.) I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. sana hashwani corona test . Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. She advises young women to be financially independent since its essential for personal growth. When you are young, you are fearless; you are at the beginning of things and you experiment. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. Why are you asking a racist, I want to ask her?". When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Its exhausting! . With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. SH: Getting there. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. "Of course we do," says Sana. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? This way, even after 5 years of not working professionally, she was able to retain all her knowledge. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. Before Pinterest and the internet, references came from books, museums and other sources. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. You can never rest with retail. When youre older you shrug it off and say, so what if missed the first step whats the big deal? I do everything I tell everybody else to do. You cant make this work alone; its not possible. Every moment of weakness I encounter, I step back and give time to myself to reflect. We started when the industry was at zero. Such a time too, passes.. However, the company was nationalised in 1973. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. "And thats actually the reason why things have taken off. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. From designing, printing, production, campaign planning and even marketing, it is all done in-house. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. Elitist, and Impractical and expensive for the average woman. This is standard practice. Very admirable ladies.have created millions of jobs. R they both sisters, both are doing grt job. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. We did it purely out of choice. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. My work brings about so many positive changes in me. Her house, according to her, is a madhouse. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. But managing to complete her CA despite all the odds was Shaguftas miracle moment. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. If a customer buys one of our products from another store, there is no guarantee they will refund your money. They both broke up in 2020. Be proud to be brown! This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. But after becoming a mother my perception of life has changed. It was then that we started to think about doing lawn on our own. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Its something that makes her day. SH: The entirely on our own is no longer something to take pride in. Worrying about what others are doing will never take you anywhere, Sehr proclaims. To a certain extent this is what we are doing with retail. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. By Web Desk. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . SH: And a very exciting one. Making it into a professional business is the key.". Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Safinaz is married to Sana's brother. However, luck was not on her side and she failed to find a job. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. You take a motif, you merge and change and take ownership of it. A: What are the main challenges for fashion as an industry? Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. ", Sana says, "I am just excited by the whole thing. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. "Our first ever show was a disaster; I remember Safinaz cried after it. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. The business of fashion has become tremendously exciting because its highly challenging. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. A: How does your interiors business fit in? Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. She has a basic skin regime that she follows daily. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. It is evident that self-care is a high priority in her life. She feels the older she gets, the more she needs to give herself a break and relax. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. We outgrew them. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. We provide you with the latest breaking news and videos straight from the entertainment industry. A: But it was your time with Lakhany Mills that made your name. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. There are always projects, opportunities. View the profiles of people named Sana Hashwani. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. But were from the first generation of fashion designers and we have outgrown the third generation. We have just entered the prt field and it is a tremendous challenge. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. But 27 years cant all be smooth sailing. I dont even have words for how good they are. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. It has a huge filter down effect. A: How do you escape this? SM: No. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Theyve broken the glass ceiling, to say the least. Fashion fades, only style remains the same. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She remembers how she and her partner could not even have imagined running a weekly magazine.
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