. Photo Credit As a result, to avoid further confusion, we used the names interchangeably throughout this post. Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. It was not that; it was the Southern war cry."[10]. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). NDPs dont often disclose the source whiskey for their brands. It just felt like another local reference, but not a celebration of the Confederacy. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. This change is still being implemented on retail shelves. Whiskey Review: Rebel Yell American Whiskey In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Then suddenly, I stopped seeing it in stores around town. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. The '75' refers to 1975, the year that the ride opened. The people that rebelled against the United States because they thought they should be able to own people are bad. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Awww poor baby. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. Quick everyone buy up the Rebel Yell bottlings before they are gone! Single barrel still says yell. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . I was told it was possible they were no longer making it. Racer 75 is fine, as long as they actually RACE the trains! As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. I find 'Yell' quite offensive. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Rebel Yell 10 Year Details. This topic has been inactive for at least365 days, and is now closed. "Rebel Yell will always be Rebel Yell. Rebel Bourbon - Defiantly Smooth Wheated Bourbon I'm not sure why Rebel is less offensive than Rebel Yell. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Finish: Sweet honey and light pepper and spice. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Rebel Yell Bourbon - Review - Gentlemen Ranters Lets pour ourselves a glass and find out. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Maybe next time I'll have to make my sarcasm more evident!!! Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. I will say, though, that Im excited to get back to reviewing some higher quality options. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Rebel Bourbon Review - Is It Good Whiskey? But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. As one of the minority that might get offended, I am certainly not. However, in 2020 the rebranding effort went to removing Yell from the bottle. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. The park did what they thought was best. In Virginia battlefields, monuments, and references to the areas history are very common. Rebel Yell went through a rebranding effort which brought about a couple changes. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Shame on KD. Do you support the move? Good Lord, people. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. Kings Dominion's Rebel Yell is getting a name change If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. "Who Whipped Whom? If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Rebel Yell whiskey was mashed, distilled and barreled at another facility. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. An American classic is reborn for anew era of rebellion! Interesting was in Lux Row today and not one mention of it. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Im only speaking for myself and the people I encountered. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. The Luxco distillery is located in Louisville, Kentucky. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. who-ey! Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Thank you. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Im sure theyll be hitting the clearance rack soon. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Rebel Yell whiskey is produced by Luxco. Powered by Invision Community. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Disgusted with the name change. That's how we are supposed to do this right? Absolutely ridiculous that you are changing the name of the Rebel Yell. Click here to learn all about mash bills. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. It was becoming my go to, especially for its price point. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Risk takers, rule breakers and noise makersunite. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. And since there is no statement of age, we know the whiskey is almost certainly four years old. Especially for those of us that have been riding it since the 70s," said one more. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Yep, they did. The whiskey is made from a mash bill of corn, rye, and barley. Rebel yell - Wikipedia In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. The important thing is that the whiskey inside the bottle has stayed the same. On this Wikipedia the language links are at the top of the page across from the article title. I dont claim to speak for or represent anyone. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Sorry, I missed that. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of Rebel Yell whiskey is matured in No. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. This is just the case for bourbon. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. While its still available for under $15, you may have more trouble finding it at the price. This is funny. WorldSeries2021 6 mo. Many of these are answered in the article above. Check out what we are up to! But again, I was never personally offended and never knew anyone who was. It is often enjoyed neat or on the rocks. who-ey!' I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Use of the "Southern war cry" precedes the Civil War. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Tons of bottles out though. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. With that effort, the price has went up a bit, too. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Its not difficult. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Do you wish theyd keep the name. I'm also a huge fan of terrain roller coasters. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. There'd be riots for sure! A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Reddit and its partners use cookies and similar technologies to provide you with a better experience. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website Katelyn is a freelance writer in Portland, Oregon. For the purists. Its cheap and low quality but wholly drinkable. But it never did any good. Edit: Watching this yo-yo up and down has been hilarious. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. In 1972, the Stitzel-Weller Distillery went out of business. It wont be undone but it was a mistake to change the name of an icon! Shoddy_Ad7511 6 mo. For more information, please see our Please check your entries and try again. They recently dropped the "Yell" from the name. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. It is what it is. ELTepes 2 yr. ago That's good to know. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Partners & Sponsors Rebel Bourbon is a decent intro into wheated bourbon, however. 'Woh-who-ey! Rebel vs Rebel Yell : r/bourbon - reddit.com and our The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Rebel Yell was to be produced in small batches and sent out to southern states. Rebel Yell (bourbon) - Wikipedia Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Maybe the barrels that didn't make the cut? It works just fine in a mixed drink and actually is palatable on the rocks. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Be More Rebel. The 75 refers to 1975, the year that the ride opened. The move has been met with serious opposition by some fans. The most notable thing about Rebel Bourbon is their use of wheat. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. All bourbon will have at least 51% corn. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Product Description. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Full stop. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Landon Sampsell We will never go there again. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. who-ey! [3], Several recordings of Civil War veterans performing the yell exist. Not sure why it shows the old one on mobile. NOTHING was wrong with its name! Rebel Yell: A Classic Bourbon from the Deep South This unique style offers hints of honey and butter followed by a . Waitis that name potentially offensive? The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Getting a little punchy here, down in the DeepSouth . Is Rebel Bourbon good whiskey? Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. With the updated packaging,now is the perfect time to capitalize on thismomentum. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Woh-who-ey! This may be one of the most underappreciated wheated bourbons available. We have to know and understand it in order for us to understand who we are today. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Honestly, at first, I thought more about the Billy Idol song. The company was eventually dissolved, and production ceased in the early 2000s. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. 1965. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Leave a comment below. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. To me it was just a name given to a coaster, devoid of any historical or political significance. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). But for a while, it was common knowledge the main supplier was Heaven Hill. Changing it just seems to serve no purpose and make the park seem more bland. The brand has changed hands and recipes, but it is a part of American bourbon history. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. The original name of the company was W.L. I think you hit the nail on the head on this. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. The brand bounced ownership, eventually landing in the Diageo portfolio. This isnt to say its bad. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. 2 Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. The phrase you get what you pay for applies quite well to Rebel Bourbon. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! The Confederate yell was intended to help control fear. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing.